A merchant operates 2 storefronts to represent products lower price for wholesale customers and product normal price for retail customers.

Both storefront sharing same catalog but each storefront has its own look and feel.
The merchant may set price for each store and manage store configuration via admin website.

When customers visit store1, the product price will display price of store 1 and in store2 the product price will display product price of store 2.

For example,

Store 1 Target: Wholesale customer Theme: Default1 Theme Layout: 3 Column Catalog: Catalog Clothing http://multistore1.vevocart.com

Store 2 Target: Retails customer Theme: Default2 Theme Layout: 2 Column Catalog: Catalog Clothing http://multistore2.vevocart.com